Glossary

Marketing Operations Glossary.

Plain-English, standalone definitions of the terms we use across the platform. Each entry is written to be quoted by AI search engines and read by a human in under 30 seconds.

AI Search & Visibility

# AEO Answer Engine Optimization: The practice of structuring your website content, schema markup, and digital presence so that AI-powered answer engines — ChatGPT, Perplexity, Google AI Overviews, Claude — cite your business when users ask relevant questions. Unlike traditional SEO which optimises for ranked search results, AEO optimises for being directly quoted as the answer.
# GEO Generative Engine Optimization: The complement to AEO — making your business visible inside generative AI search experiences. Where AEO focuses on being cited as an answer, GEO focuses on being included in AI-generated summaries, comparisons, and recommendations. Together they replace traditional SEO as the discoverability layer for AI-native search.

Audit & Operations

# Marketing audit: A systematic review of every marketing channel a business operates — SEO, paid ads, social, email, CRM, local search — scoring each one against benchmarks and surfacing what is broken, underperforming, or missing. Traditional audits are one-off PDF deliverables from consultants. A platform audit (like Clearview) runs continuously and updates as your data changes.
# Health score: A single numeric summary (0–100) of how well a business's marketing is performing, calculated across every connected channel. Clearview's health score weights channels by revenue contribution, audit severity, and recency — so a broken paid campaign hurts more than a stale blog post. The score is comparable across audits, so improvement is measurable over time.
# Audit cadence: How frequently a Clearview audit runs against your connected channels. Starter is monthly. Pro is fortnightly plus on-demand. Elite is real-time / continuous. Higher cadence catches issues sooner — for example, a paid ad budget being burned on a broken landing page becomes visible within hours instead of weeks.
# Unified dashboard: A single interface that aggregates data from every marketing channel a business runs — instead of switching between GA4, Search Console, Meta Ads Manager, the GBP dashboard, and a CRM. A unified dashboard makes cross-channel patterns visible (e.g. paid traffic spiking but conversions dropping) that channel-by-channel tools obscure.
# Channel-level drill-down: The ability to start at a high-level dashboard view (e.g. "this client's health score is 67") and click into any specific channel to see the underlying data — which campaigns are underperforming, which queries are losing rank, which posts are driving engagement. Drill-down is the difference between a reporting tool and an operations tool.
# Marketing operating system: A platform category that combines continuous auditing, unified analytics, content generation, automation, and CRM-grade reporting into one tool — replacing the typical stack of 5–8 disconnected SaaS subscriptions. The term contrasts with point solutions (a CRM, an analytics tool, a content tool) and with all-in-one marketing automation suites (which lack the audit layer).

AI & Content

# AI content engine: A platform feature that generates channel-appropriate marketing content — social posts, ad copy, email subject lines, GBP updates — using AI trained on the brand's existing voice and the most recent audit findings. Clearview's content engine generates 6 channels in parallel on Pro tier and ties output back to specific audit recommendations.

Agency operations

# Audit-driven upsell: An agency growth motion where every client audit surfaces channels or work the client is not yet paying the agency to manage — and the audit becomes the basis of a scoped expansion conversation. This shifts upsells from "salesy" to "consultative" because the recommendation is grounded in the client's own data.
# Performance prediction: A forecasting layer that scores each client (or, for SMEs, each channel) on likelihood of churn, growth, or stagnation over the next 30–90 days. Performance prediction uses historical audit data, channel trends, and benchmark drift to flag accounts at risk before the churn signal becomes obvious. Available on Pro and Elite tiers.
# White-label: A platform configuration where the underlying vendor (Clearview) is invisible to the agency's end clients. At full white-label (Partner Elite), the dashboard, reports, and login screens carry the agency's domain, colours, and logo — clients never see Clearview branding. Lower tiers offer PDF-only white-label (reports carry agency branding but the dashboard does not).

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